“Selling clothes, sometimes orders of 1 million yuan are difficult to find.And selling solutions, tens of millions of orders abound.”At the China Clothing Conference held in Qingdao, Agent Zhang, chairman of Red Collar Group, told reporters that since this year, the red collar personalized clothing customization business has undergone market testing and its revenue has increased significantly. “In this way, we have found a new market, formed a new supply, and walked out of a new way out.”

Under the new situation, how can the garment industry solve the problems of high inventory, low turnover and high cost?Where does its new supply come from?At the China Garment Conference, some entrepreneurs and industry experts expressed their views on this, and many innovative ideas made people shine.

The new supply first comes from new technologies.

“The changes brought about by new technologies are extending from the retail side to the entire industrial chain.“Miao Hongbing, chairman of the domestic women's clothing brand white-collar Group, said at the conference that with the Internet as the representative and seizing the opportunities of new technologies, the clothing industry is ushering in a ”bright future" from channels, services, production and other links.

For example, through the application and analysis of big data to grasp consumer preferences and carry out accurate supply; through the introduction of intelligent manufacturing and the industrial Internet to achieve sales and production, reduce costs and inventory; through the Internet technology to upgrade the experience, provide quality services and so on.

Hanbo Group, which used OEM as its main industry, has transformed from a garment manufacturing enterprise to a one-stop service platform through technological innovation and Internet integration.“In the past, we were just a small role in the industrial chain, but now we integrate all aspects of design, manufacturing, and sales.As long as the demand is raised, we can make it.“Gao Min, president of Hanbo Group, said at the meeting that Hanbo is more like ”Didi“ in the clothing industry. By introducing cross-border partners on the platform and creating a ”shared" business model, it has realized a rapid response to the market and turned passivity into initiative.

Chen Dapeng, executive vice President of the China Garment Association, believes that the application and extension of digital technology, network technology, automation technology, etc. in the industry will improve the industry's ability to allocate resources, upstream and downstream collaborative innovation, improve the entire production efficiency, and gradually move the industry towards intelligence.Seizing the opportunities brought about by the scientific and technological revolution and industrial change, China's garment industry will build a brand new advantage in the global industrial pattern.

Secondly, new supply also comes from new consumption.

Many experts believe that the biggest opportunity lies in consumption upgrading.This includes product, channel, and experience upgrades.

“Clothing companies must adapt and lead the changes in consumer lifestyles.“Zhang Rongming, chairman of Aimu Group, believes that in today's product diversification, especially the upgrading of channels and experiences, it can not only increase the ”viscosity" of users, but also tap new markets from it.

Last year, the ”Women's Admiration Association" came into being.Here, consumers can not only buy products, but also enjoy a full range of services such as skin care, beauty, nail art, and experience a better life.In addition, Aimu is planning to open a science and technology-based life museum, where products and services related to smart life will be displayed to bring more experiences to consumers.

Entrepreneurs believe that not only can the upgrading of channels and experiences expand products and open up market space, but the service itself also generates value, even higher than the value of the product in the future.These will bring huge market space and business opportunities to the development of the industry, and will become an important engine for the new round of development of the industry.

The new supply will eventually come from good products.

“If one day we lose, don't blame others, it's because we didn't do well enough."Miao Hongbing admitted that the white-collar workers of women's clothing brands, who once accounted for a considerable proportion of gift-giving consumption, have not had a good time in recent years.“Are we really ready for the product?”Have you carefully studied customer characteristics and needs?"”The sharp decline in customer sources has made him reflect almost all the time: at the moment when there are enough products and there is enough room for consumers to choose, it is fundamental to make the product well and refine the industry.

“Corporate transformation is a kind of regression to some extent."Chen Guoqiang, vice president of the China Garment Association, said that for the garment industry, no matter what new concepts, new fashions and new product forms, the market's requirements for products will not change.Grasping the essential things, adhering to the perfect pursuit of technology and quality, and doing the most basic work will give the product long-term vitality.